Last updated on February 11th, 2019 at 11:26 am
Running one blog is hard enough, should you start a second one and try to manage multiple blogs? But first, let’s take a look at whether or not you should have more than one blog.
Should I Start A Second Blog?
This is a question that gets asked in Facebook groups at least once a week. So let’s take a look at why I decided to start another blog and hopefully, this will help you decide if you should too.
Read this post if you want to read an indepth review of my new website launch. I decided to do it totally different than what I usually do.
Diversification of Income: This is the biggest reason that I started my other blog. I didn’t want to have all my eggs in one basket.
My goal is to build an online digital empire that will eventually make me passive income while I sleep. This is the only authority site that I am building, my other site is just going to be a small niche site that has around 50-100 posts.
I don’t want to have all my hopes and dreams on just one blog. I sleep better knowing that I am diversifying my income and NOT totally dependent on one blog.
Plus, if I can make money from one blog, why can’t I create another one? Two blogs that make me passive income is much better than one.
But that’s just me, I want to create a digital empire that will provide for me and my family without ever having to work for anyone else.
Multi-Niche Blog: Maybe you’ve been blogging for a while and have realized that your interests have grown. This doesn’t mean that you can automatically start posting that content on your existing blog.
If the content is not related, you’ll just confuse your audience and lose some of your readers.
You’ll have better chance of success if you start a second blog that is more focused, you’ll have faster success. At least that’s what I’m seeing from my super-niched blog.
I’m not saying that you can’t have success with a multi-niche site, because you can. That’s why lifestyle blogs are so popular. But I’ve seen some amazing results with my second blog that is just focused on a small sub-niche in the popular pet niche.
The Great Thing
You already purchased reliable hosting for your first blog, there’s a good chance that you can easily set up another WordPress blog without paying anything extra.
Most hosting accounts will allow you to have more than one site under the same account. I currently still have an active GrowBig Siteground account and they allow more than one blog under the same account.
You’ve probably already purchased a premium theme like Genesis. Guess what, you can use that on more than one blog without having to buy it again.
Don’t worry about investing in any money for new themes or plugins for your second site. There’s absolutely no reason to spend any money on your second blog. I didn’t spend a penny to start mine.
Once it starts to make money, you can decide if you want to dress it up with a new theme or not.
Now that you know it won’t cost you anything but time to start your second blog, how do you manage your time between both of them?
Well, it’s NOT going to be easy, but I’ll share what I’ve been doing that has allowed me to focus on both of my blogs. The great thing is that this blog is established and actually makes me money.
I personally wouldn’t recommend starting two brand new blogs at the same time. I’d personally wait until you had one that is established and actually makes money before starting a second one.
Best Way To Manage Multiple Blogs
Here are some of my best tips for running several blogs at once. I currently have two blogs and it’s taken me some time to get into a groove that doesn’t drive me crazy.
#1 Prioritize Your Tasks
You can’t do everything you if you’re not outsourcing. If you’re trying to build up more than one blog at a time, you’re going to have to determine what is important. A brand new blog requires new content, this means that you should be spending most of your time publishing new content.
My goal is to write 40-50 blog posts in the first 3 months of my new blog. Right now, my blog is a little over 2 months old and I’ve published 33 new posts.
I’ve been pumping out quality articles as quickly as I can. The first month, I wrote 21 and this month so far I have posted 14 new articles. As soon as you write them get them published.
Believe it or not, I’ve actually started ranking for over 15 of those search phrases, thanks to this amazing keyword tool.
If you have an older more established blog, you can focus more on promotion. Invest in tools like Tailwind that will help you automate the process so you can focus on your new blog.
#2 Update Regularly
You won’t be able to write a brand new blog post everyday, but it’s important to keep updating both blogs. Just because you start a second blog, doesn’t mean that you can neglect your first one.
If you were publishing 3x per week, you can cut back to twice a week so you can publish new content for your new one.
Do what works for you, just remember that you will now have more than one that you needs new content. If you can afford it, you may want to consider outsourcing your content?
I personally haven’t outsourced any of my writing, so I can’t recommend anyone right now.
#3 Batch and Schedule
There are going to be days that you don’t feel like standing or sitting in front of your computer, so learn how to schedule posts in WordPress.
This will make your life easier, especially, if you want to start taking days off from your blog. I’ve started taking the weekends off and I can tell you, it’s nice to break away from the computer.
At one point, I was working around 60-80 hours on my blog because I thought it all had to be done today. Make sure you take care of yourself, so you don’t suffer from back and neck issues from being in front of the computer.
#4 Organize Your Blogs
I personally use Google Drive to help me stay organized. At one point I was using it to help me keep track of all the upcoming keywords I wanted to write about.
Now that I am using KWFinder, I can just create lists for my blogs. This makes it easy for me to know what I am going to be writing about and just sit down and write.
It’s easy to waste a bunch of time, if you want to write an article and need to do the research. If you have all your keywords and topics in one area like Google Drive, it will save you so much time.
#5 Don’t Spread Yourself Too Thin
It’s easy to want to work on both blogs at the same time. You think that if you wake up early and get one blog post written for your first blog, you can write another one for your other one.
Then you can create some multiple pins for both new articles. Next you can schedule a bunch of pins and fill up your Tailwind queue.
Well, that may work for awhile, but you’ll get burnt out. Even worse, you’ll start getting shoulder pain and back pain from not taking time off.
Focus on one task at a time and make sure that you break away from the computer. Multitasking doesn’t work, regardless of what you believe.
#6 Focus On Topics You Know
One of the best pieces of advice I can give you to see success with your virtual real estate property, is to choose a niche that you love. Nothing is worse than waking up and having to write content on something you don’t enjoy.
I’ve never been good on writing on topics I’m not interested.
For Example: I started a different blog about 6 months ago. When I started it, I only did so because the competition was low and I thought that I would turn it into a successful Amazon niche site.
Well, it’s been at least 6 months and I haven’t posted a new post on it. In fact, I was only able to write 10 posts for it and never touched it again.
I personally love writing content for this blog and my other one I started two months ago. It doesn’t feel like a burden when I have to sit down and write.
Plus, since I am familiar with both niches, it doesn’t take me very long to write content for them. This alone makes a huge difference on how many times I can add new content to both of them.
#7 Use The Same Blogging Platform
If your current blog is WordPress, then don’t try to learn a different blogging platform. You’ll be able to get more done quickly if you stick with the same blogging platform.
Even if you struggled with WordPress when you started your first one, there’s a good chance that you’ll know how to set up your second without any issues.
Don’t try using Blogger or Squarespace for your second one. It’s only going to confuse you when you have to learn how to do things differently for each one.
#8 Focus On Important Tasks to Help You Grow
You’re going to have to learn how to use your time effectively. This means that you need know what’s actually helping you grow your blog.
Just because someone says Pinterest is helping them grow their blog, doesn’t mean it’s going to work for you. I’ve come to realize that while Pinterest does drive traffic to this blog, focusing on SEO is where it’s at for it.
That’s one of the reasons that I spend so much time updating it. I know that the content I write today will eventually bring me traffic, it’s just going to take a few months.
I’m using this same strategy with my other site. After I write the 50 posts, I’ll start working on promoting via Pinterest to see if that’s a good niche for the platform.
But I know if I write the articles today, I should be sitting pretty in the next 6 months. At that point, I should be able to see a huge increase in my traffic.
Here’s a great article that will help you understand the 80/20 rule in blogging.
#9 Use What You’ve Learned
Most of us start a blog without any skills and understanding of what we’re doing. We usually end up making several mistakes that hold us back from achieving success as quickly as we’d like.
When you start another one, you’re ahead of the game. You’ve already made all those mistakes with your first one, you know what you should and shouldn’t do to start seeing success.
#10 Pay Attention to Analytics
Make sure you add Google Analytics to all your virtual properties. This will help you see what’s working and what isn’t.
If you realize that your second one is getting off the ground faster than your first one, don’t be scared to focus more on the new one. You better believe that if my new one takes off quickly and becomes more profitable than this one, I’ll start spending more time on that one.
Your online empire is a business and you want to be spending time on the one that is producing the best results.
#11 Take Time Off
If you think running one website is hard work, imagine running several. It’s crazy hard and if you’re a type A personality person, you’ll be tempted to work harder.
Yes, you’ll probably want to work at least 40 hours to grow your blog business. But the truth is that you need to give yourself some time off.
Regardless of whether you spend 80 hours a week online, it’s still going to take time to grow your empire. If your plan is to create several money making blogs, you’re going to have to learn to take time off.
I’ve recently been taking the weekends off and I can tell you that it’s nice. When I start working Monday, I feel so much better because I actually had a break.
If you’re focusing on the right tasks, you’ll notice your blog growing, even when you’re not working on it everyday.
Final Take Away
While I don’t advocate starting a new blog every month. I do think that everyone should have more than one blog. If you can make money from one, why can’t you create another money maker?
In today’s society, it’s vital to take control over our own financial success. Blogging for profits has never been easier and this free affiliate program will teach you how to write content that actually makes you money.
Just remember, your blogs won’t grow overnight. So be sure that you enjoy the journey because it’s going to take a while to start seeing success.
Hand Picked Articles for You
- Blog Post Checklist: 12 Things You Need to Do After Publishing A Post
- 11 Ways to Improve Your Blog Right Now
- 7 Reasons You Should Create A New Blog
I’d be fascinated to know how many blogs do you operate? If you’ve just started, do you have plans to start another one in the future? Let me know in the comments below, I’d love to hear about your plans and what your workflow looks like.
Recommended Blogging Resources:
- Free 12 Day Blogging Bootcamp
- Article about using Yoast SEO for optimizing your blog posts and how to do it.
- SEMRush Free Trial to Gather Low Competitive Keywords
- Quiz: Which theme is best for your blog?
- If you want to build an email list and send newsletters, I recommend ConvertKit (starts at $29)