Last updated on August 1st, 2018 at 06:51 pm
How to sell an eBook on your blog and add another income stream to your blog. Have you written your first eBook yet? If not then that’s something you should consider doing and I am going to show you how to sell an eBook on your blog.
Why You Should Write An eBook
If you’re building a blog, have you thought about writing an eBook? Most likely you’ve started your blog with the hopes of earning some money.
I started this blog because I am tired of freelancing and offering my services to my clients. So I wake up and work hard on this blog. If you’ve been wanting to start your blog, head on over here and follow my step-by-step guide to starting your blog on SiteGround.
Then once you get done setting up your blog, head on over here for some great resources that will show you the basics of WordPress.
Starting a blog is exciting and it’s even more exciting when you create your first eBook. After all, you’re working hard on building your own business.
Unlike my freelancing business, I enjoy working on my blog. I share my tutorials, tips and blogging journey with you so we can turn our blogs into a full-time business. You can check out my eBooks here.
While I am NOT going to go into how to create the eBook. I am going to share an amazing plugin that I have been using that has helped me add the eBook to the bottom of all my blog posts.
If you haven’t written your eBook. Then I suggest that you sit down and write it this weekend. This will help you add another income stream to your blog.
An eBook Makes You Look Like An Expert
Publishing your own eBook will help you look like an expert in your niche. Plus it gives your readers a chance to purchase your book and start doing business with you.
If you don’t want to sell the eBook on your blog, you can consider adding it to the Kindle Marketplace. In fact, you can check out my Kindle Books here.
How to Write An eBook and Sell It Online
Writing an eBook is so easy and I think that anyone who has a blog should take the time to publish one. Most new bloggers make the mistake of relying on display ads like Google Adsense as their mainstream of income.
I’m a huge fan of diversifying my income. In the past, I’ve been in a situation where all my income came from one affiliate network. It was nice because like clockwork, I got paid affiliate commissions every month.
However, one day, they sent me an email saying they were doing away with their affiliate program. I had been so focused on using that one program with my blog.
When the program died, I was left with a blog that I had no way to monetize. I’d been so focused on promoting that one program, I had never taken the time to monetize it any other way.
You Don’t Want to Do That
I love affiliate marketing just as much as the next blogger. All you have to do is send people to the sales page and it does all the hard work for you. You don’t even have to worry about customer service or anything else.
It doesn’t get any better than that.
The truth is that when you create your own digital products like eBooks, you have so much more control over your blog income. Plus, you get to keep 100% of the profits. (unless an affiliate makes a sale for you)
There’s absolutely no excuse NOT to write your own eBook. If you have access to Microsoft Word (Windows) or Pages (Mac) you can create an eBook.
How to Sell An eBook On Your Blog
Once you have written your eBook it’s time to decide if you’re going to sell it on Kindle or on your blog. Of course, you can choose to do both.
I am just going to assume that you are wanting to sell your eBook on your blog. This plugin has allowed me to add my eBook to the bottom of every blog post.
If you are currently selling an eBook on your blog, chances are you only have it on your sidebar. Why not test it out and see if you can increase your eBook sales by simply placing it at the bottom of all your blog posts.
Who knows, this might help you sell more eBooks? You never know until you try it.
Let’s Get Started
Okay, first you will want to head on over to the plugins search for WP Advanced Ads. I first started using this plugin on my blog when I first installed Google Adsense.
Since then, I have been playing around with it and am surprised at how easy it is to create ads for my blog. Here’s my Advanced Ads review if you haven’t seen it.
I have no doubt that once you start using this plugin, you will love it as much as I do.
Related: Advanced Ads Review WalkThrough
Creating Your Ad to Show Up At the Bottom of Your Blog Posts
Once you have written your eBook and are ready to start selling it, it’s time to create an ad so you can place it at the bottom of all your blog posts.
The cool thing is that once you set up the ad to display how you want it to, you do not have to touch your ad again.
Create Your Ad
Go to Advanced Ads >> Ads >> Create New
Give your new ad a name. This is just for your benefit so you can find it easily in your dashboard.
I’ll call mine “eBook for Bottom of Blog Posts.” You can call yours something different as long as you know what it means to you.
Type of Ad
The cool think about this plugin is that you can choose from all kinds of different ads to create. I created my eBook ad at the bottom of my blog posts with the rich content ad. I’ve replaced that ad with a totally different ad, so you won’t find the one that I am using in this tutorial.
Choose that radio button and click on next. You will be taken to a screen that looks just like your WordPress text editor.
Upload the image that you want to use. I resized my image to be 400x475px. Make sure that you make your image clickable as some people will want to click on the cover of your eBook.
Here are the image details for my eBook cover.
Now it is time to add the text you want it to say. If you’re like me, you will have a little bit of a problem. I’ve never been a salesperson.
We’ve all heard of those people who can sell ice cream to Eskimo’s.
I am, unfortunately, the opposite of that type of person. My Copywriting sucks, but the cool thing is that you can always change this later. So don’t spend days and weeks trying to come up with something amazing to come up with your ad.
Remember, you can’t start selling your eBook until you get it in front of your readers.
Linking In Your Text
If you will notice in the image, I added the hyperlink inside of the text. I tried adding the URL at the bottom inside of the ad.
When I added the link in the URL text field, it made all my content clickable. I personally did not like the way that it looked so I decided to remove the URL from the text field.
It is totally up to you how you want yours to look.
Once you get it set up the way you want it, press on next.
This is where we set up the ad to display on our blog according to the conditions we set up. I personally set up my ad to show up on all my blog categories.
I don’t want my ad to show up on any of my pages. I am going to show you how to do this.
Click on hide ad on some pages.
Next click on New Condition and with the drop down arrow choose Categories.
Highlight all the categories that you want your ad to display.
If you want the eBook to display at the bottom of all your blog posts, make sure that you highlight all your categories.
Where Do You Want the Ad Displayed?
This is where we set up the display settings. You have a bunch of different options to choose from, but for this tutorial, we are going to be displaying the ad at the bottom of our blog posts.
Choose the after content placement settings and now when you go back to one of your blog posts, you will see your eBook at the bottom of all your blog posts.
Whenever you write a new blog post, the eBook will show up at the bottom without you having to set anything up again.
Making Changes to Your Ad
If for any reason you need to make any changes to your ad. Maybe you created a new eBook cover?
Maybe that eBook wasn’t selling and you decided to write a different one?
It doesn’t matter why you need to make changes, all you have to do is find that ad inside of your Advanced Ads tab and edit it. You can change out the text and the image and that’s it.
Your new ad will show up at the bottom of your blog posts. That’s one of the things that I love about using Advanced Ads, this plugin makes it so easy to update your ads without a lot of headaches.
I’ve recently updated the cover on my JumpStart WordPress eBook. It took me a lot longer to create the cover than it did to set up the ad at the bottom of my content.
What If My eBook Sucks?
We are our own worst critics. It’s so easy to think that your first eBook is going to suck. You know what, it might. But that’s okay, the cool thing is that you can always go back and update your eBook and send everyone who purchased it an updated link to download again.
I can’t tell you that your first eBook won’t suck. The only thing that I can say is that you’ll never know if you don’t write one. Ask anyone who has created their own digital products.
Their first version was NEVER their last version. Most people have gone back and updated their digital products to make them better. Don’t believe that just because you start selling an eBook today, that you’ll never make changes to it.
You’re Not The First to Have These Thoughts
Whenever I think that my eBook is going to suck, I just think about all Best Seller authors and think about how many rough drafts they wrote before the final product was created before they actually published their book.
This always makes me feel better and makes me realize that I can do it too. If you put too much pressure on yourself with your first ever eBook then you’ll only talk yourself out of creating one.
Don’t expect to write a Pulitzer Prize the first time. Heck, you might never be able to write one. But it doesn’t mean that you can’t and shouldn’t write one to start selling something on your blog.
If that eBook becomes extremely popular, you can create an upgraded version of it by adding worksheets, cheatsheets or even a Facebook group to it.
Some people have even gone so far as to turn their eBook into a full-fledged online course.
Using an eBook to test the waters before you create a flagship product can be a huge time saver. If it doesn’t sell, then you can offer it as a lead magnet to help you grow your email list.
Either way, it’s never going to be a waste of time to write and sell and eBook on your blog. Heck if you don’t want to sell it on your blog, you can sell it on Amazon or any other place that allows self-publishers marketplace.
Is It Hard to Publish A Book on Amazon?
I’ve published a few eBooks on the Amazon Kindle Marketplace. While it did take me a little while to figure out the ropes, it’s actually not very difficult to self-publish your own book.
It’s a great way to get your name and brand in front of more people. Although, don’t believe the hype that you’ll get a flood of sales. That wasn’t my experience. Although, now that my blog is getting more traffic, I do manage to make sales on a regular basis.
If you’re brand new to self-publishing and want to start publishing on the Amazon Market Place, here’s a great site that I used to help me understand the ins and outs of self-publishing.
Final Take Away
While I can’t guarantee you that this plugin will help you sell more eBooks. But it definitely can’t hurt to try and see if this brings in more sales. You’re going to have to test out different ad placements on your blog to see what actually increases your sales.
Even if you don’t have your own eBook, you can still use this plugin to help you promote affiliate products, courses or anything else that you want people to see.
If you are trying to build an online business with your blog, you need to take the time to write an eBook. The first one is the scariest, but once you get over that initial hump, you’re going to ask yourself why you didn’t write it sooner.
Hopefully, this tutorial was easy to follow. Let me know if you do end up adding your eBook to the bottom of your blog posts and if it helps you increase your sales.
Remember, you have to let all your readers know that you have an eBook for sale. Also, let me know if you’re going to be selling on your own website or you’d rather sell your eBook on Amazon.
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Have you written an eBook for your blog? Are you selling it on your blog? Let me know, I’d love to hear how you are selling your eBook to your readers.