Last updated on August 1st, 2018 at 06:37 pm
What should I blog about and what is the best way to succeed in creating a profitable blog. If you have ever thought about starting a blog, but don’t have a clue how to get started, then you’re in the right place.
The truth is that you can have a successful blog in pretty much any niche. I’ve started blogs in several niches and some were more profitable than others.
The thing that I think that matters the most is your interest in the niche and what type of blog you are planning to start. (I’ll show you what I mean in a bit)
The cool thing is that anyone can start a blog.
You don’t even have to be an expert to start a blog in any niche. As long as you know something a little about the niche or are willing to keep learning about it you are good.
What Should I Blog About?
Starting a blog is a journey. This means that you’re are going to have to write a lot of content. It’s always best to write about something that you know a little bit about.
This way you do not have to spend a ton of time researching your blog topic just to write a blog post.
Now, this doesn’t mean that you can’t start a blog in a profitable niche like the “Keto Diet” niche, even if you know nothing about it. You can if you wanted to.
Chances are you’ll do extremely well because that niche does very well on Pinterest. The downside is that you’ll spend a lot of time researching your blog topics so you can provide useful information to your readers.
Many people have started a blog in a niche that they nothing about. It’s totally possible.
Some people are great at it. Me on the other hand, not so much. I have found it easier to stick with a niche that I know something about and continue learning as I grow my blog.
I can’t seem to hold my interest in a topic that I know nothing about. Trust me, I’ve started blogs in various niches that were profitable.
At one point I had a junk car blog that was making me around $3000 per month. The money was good, but I hated writing content for that blog. I was never able to turn that blog into a business because I didn’t know crap about junk cars.
Blogging is a long-term strategy and you’re not going to know everything about blogging when you start to make sure that you choose something you enjoy.
So if you’re blogging for business or want to turn your blog into a profitable business, make sure that you choose something that you can turn into a business.
Yes, you can have multiple blogs and use one for business and the other for just making money through affiliate links, display advertising or other monetization methods.
Really it all boils down to the type of blog you want to start and what your game plan is.
Once you’ve chosen your niche and decided on the type of blog you want to create. It’s time to actually jump in with both feet and get your blog started.
As you can see, choosing your blogging niche, while it’s important.
The truth is that the actions that you take to grow your blog and how it up will determine whether or not you are able to build a successful blog.
How To Start A Successful Blog
You first need to get your own blog setup. Now I am not talking about using a free blogging platform. I know the thought of spending money on something that hasn’t made any money can be scary.
But you need to let the fear go and start on a self-hosted blog. It’s not expensive if you start on a hosting account that is great for beginners.
When you are setting up a new blog, you shouldn’t spend a lot on your hosting.
Once my site reaches 25,000 pageviews then I can decide if I want to move my site to another hosting account or upgrade to the next level on my hosting account.
This step-by-step tutorial will show you how to start your own blog without breaking the bank. Once you get your blog set up, come back and make sure that you start implementing these tips to help you stay on track.
Steps to Start A Blog That Succeeds
Starting a blog is both exciting and confusing. You’re now a part of the crazy blogger lifestyle. Yes, I truly think that sometimes you have to be crazy to start a blog.
After all, who wants to really work this hard when they don’t know if it’s going to be successful or not?
You might have read a story about how so and so’s blog changed their life? Most likely you started your blog because you want to earn money with it in hopes of turning it into a business.
Well, the great thing is that it’s totally possible. However, it’s going to take time and persistence to grow your baby into a business. Unfortunately, there’s no guarantee that it will earn money.
Blogging is a long-term strategy that’s why it is so important to choose something that you are passionate or know something about. There’s much less of a chance from you getting bored of it.
Plus we all know that when you are doing something you are passionate about, you don’t consider it working. If you’re passionate about your niche you won’t ever have to work a day in your life.
However, if you follow these tips, I have no doubt that you will succeed with your blog.
7 Tips to Help You Succeed With Your Blog
#1 Find A Niche
There are some people who say that you don’t necessarily need a niche to create a successful blog. Then there are people who swear up and down that it’s easier to make money with a blog when you niche down.
A lot of new bloggers are confused when they hear the word “niche.” Either because they don’t take this advice to heart or they have no clue what niche means.
Niche is nothing more than finding a specialized but profitable corner of a market.
All “finding your niche” means is to narrow your blog’s focus. You don’t want to talk about anything and everything that comes to mind. Otherwise, no one will know what your blog is about and you’ll just confuse your audience.
People who visit your blog are looking for a solution to their problems. If your blog is scattered, you won’t be able to help them out.
Your blogging archives should be a collection of related and helpful articles on the same topic to help solve a problem or answer questions.
Examples of niches include:
#2 Start Creating Content Your Audience Wants
If you’re just starting a blog for the first time, I know that it can be challenging to know what you want to write about. Don’t feel like you need to know exactly what you need to write before you start writing.
Install Google Analytics on your blog and start writing on topics that your audience wants to know about. How do you do this?
Well, all you have to do is go to Google and start typing in some search queries that your audience would type into Google. This will bring up several related searches that you can start using for your blog posts.
When you first start writing blog posts, you’re going to struggle because you don’t know what to really write about. One of the best things that I did was put a brake on writing and start trying to find out what was already proven to be popular with my audience.
It takes time to do the work, but it’s definitely worth it. If the topic has been proven to work once, chances are it will work for your blog as well.
#3 Don’t Be Afraid to Self-Promote
When you’re a new blogger, no one knows or cares about you. One of the most challenging things that new bloggers struggle with is the promotion.
For some reason, they are scared to tell people about their blog. Don’t worry, we all struggled with that when we were new.
If your goal is to turn your blog into a business, you’re going to have to get over the fear of self-promotion. There’s no way around it.
Don’t worry, it’s going to take time to increase your page views and start getting regular visitors.
Work on creating 10-15 blog posts and start promoting them right away. I waited 6 months before I started promoting my blog.
I am not really sure to tell you the truth. But it was a mistake that I wish I wouldn’t have made because my blog probably would have grown a lot faster.
#4 Start Growing Your List
As soon as you start your own blog, make sure that you create some type of freebie to offer to your readers. Start collecting emails from day one.
It’s so easy to think that I’ll start growing my email list once I get visitors. However, your email list should be your number one priority because these are the people that won’t give you permission to hear from them.
I know there’s been a lot of controversy about the GDPR consent laws. But the truth is that as long as you abide by the rules, you will be fine.
You can and should focus on growing your email list.
#5 Get On Social Media
As a new blogger, you need to be on social media to help you grow your blog. Unfortunately, Google is not going to send you any traffic right away.
It can take months to start seeing organic traffic. Now, this doesn’t mean that you shouldn’t optimize your blog posts so they are ready for traffic.
But don’t sit there and wait on Google to send you traffic. Otherwise, you could be waiting for months or years and this will lead to frustration and your chances of quitting will increase.
Focus On One Platform
You are going to hear a lot of bloggers tell you that you should be everywhere if you want to get traffic.
The truth is that if you are doing everything by yourself and don’t outsource any of your blogging tasks, you can’t be everywhere. Otherwise, you’ll just drive yourself crazy and your results will suffer.
How Do I Know This?
For the first 14 months with this blog, I tried to be everywhere. I was on Twitter, Facebook, and Pinterest. I even tried to write guest posts every month.
You know what happened?
Nothing my blog never went over 5,000 pageviews the first year.
So whatever you do, focus on just one platform and master it. Once you feel confident and have a system in place, then you can move onto another platform.
That’s what I did and for the first time ever, I finally managed to get over 11,000 pageviews on this blog. I chose to use Pinterest as the social media platform of my choice.
Related: How to Use Pinterest for Business
#6 Add the Best Plugins to Build A Better Website
One of the great things or bad things about using a self-hosted blog is that you have access to thousands of plugins and themes you can choose from.
Most beginners make the mistake of installing several plugins. But the truth is that you don’t need to use a ton of plugins. You should only use the plugins that will help you accomplish whatever it is you’re trying to accomplish and that’s it.
Oh, and you should always make it a point to delete plugins that you’re not using.
Here are the 5 most valuable plugins I use on my website. (the first 2 can be found inside your WordPress dashboard in the plugin download area)
Akismet: As your blog starts to grow in popularity, you will start to get bombarded with spam. This plugin helps filter a lot of spam comments.
W3 Total Cache: This plugin will help make your website load faster and will put less stress on your hosting account. Website speed is extremely important if you want to stay in Google’s good graces. If you’re using SiteGround, then they have their own version of a cache plugin called Supercacher.
Social Warfare Pro: This plugin is responsible for helping me get more shares and likes on my blog posts. It makes it so easy to customize my social share buttons to match my blog colors.
Another awesome thing is that you get to control which images you want people sharing from your blog. They do have a free version inside the WordPress repository, but I personally use the Pro version.
BlogVault: My blog is my business and this plugin makes it so easy for me to create daily backups without having to worry about anything at all. Don’t make the mistake of thinking your blog is backed up nightly.
You need to make sure that you’re making proper backups of your blog. Growing a blog takes a lot of dedication and hard work, the last thing you want to do is wake up one morning and find out that it’s gone.
Succuri: After I saw a client of mine get their site hacked, I didn’t want to take any chances with my blog. So I finally broke down and invested in Succuri.
This is definitely an expensive investment but I can honestly say that I am happy that I did it. I love the fact that my site speed increased when I got started with them. Plus if anything ever happens, I know that I am protected.
#7 Make Your Blog Sticky
Sticky means that you’re just making it easy and enticing for people to stick around your blog and keep reading. You don’t want people finding your blog and bouncing away quickly.
This isn’t a good experience and Google doesn’t like it. So you want to do everything that you can to make people want to return to your blog or stay on it longer.
You can do this easily by just adding related articles in your blog posts at the end of your blog posts or in the middle of them like I have done with this post.
If you don’t have any related posts right now, eventually, as your blog grows you will. Think about a blog post that you have already written.
Is there a way that you can expand on it and offer readers a more in-depth information on the topic or related subject?
These types of posts are what’s going to help you make your blog sticky and Google and readers will start to love it.
Final Take Away
It’s easy to start blogging online, once you get your blog setup. The hard part comes when you’re trying to grow your blog and earn money from it.
If you’ve been wondering what should I blog about, hopefully, you’ll understand that it really doesn’t matter what you choose to blog about. The most important thing is to choose something that you are somewhat passionate about and treat your blog like a business.
Don’t believe anyone who tells you that it happens overnight or in a few weeks. While it is possible that someone might share a pin of yours and it can go viral on Pinterest.
The truth is that it’s not easy growing a blog and turning it into a profitable venture.
However, this doesn’t mean that you can’t do it. All you have to have is the patience and the persistence to keep blogging even when you’re not seeing the results you want.
I truly believe that you can’t lose as long as you don’t give up.
Hand Picked Articles for You
- What Kind of Blog Should I Start for The Confused and Clueless
- 15 Habits of Successful Bloggers You Need to Follow
- 22 Pros and Cons of Blogging You Need to Consider
Did you find these 7 tips helpful? Let me know if you feel I missed something, I’d love to hear your thoughts.
Recommended Blogging Resources:
- Free 12 Day Blogging Bootcamp
- Article about using Yoast SEO for optimizing your blog posts and how to do it.
- SEMRush Free Trial to Gather Low Competitive Keywords
- Quiz: Which theme is best for your blog?
- If you want to build an email list and send newsletters, I recommend ConvertKit (starts at $29)