Last updated on January 2nd, 2019 at 10:12 am
How to use keywords on Pinterest and what I do to help me grow my traffic. The secret to Pinterest traffic is ranking your pins higher on their feeds so hopefully, people will click through to your blog. I am going to share how I do keyword research on Pinterest and hopefully, it will help you grow your blog traffic.
As you know, Pinterest is one of the traffic methods that I am using to grow this blog. It hasn’t always been easy and there have been times when I wanted to quit.
When I started Pinterest over a year ago, I had no clue what the heck it was. I wasted so much time on it because all I did was load up the automated schedulers and walk away.
Before this blog, I had no clue what Pinterest was. I rarely used social media at all.
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Invested In My Pinterest Education
I am such a huge advocate of investing in my blogging education. If I found a course or something that will cut my learning curve in half, I am all for it. After all, who has months to spend trying to learn everything on their own? I don’t.
When I started my Pinterest venture, I invested in the Pinning Perfect course. This course is perfect for helping you set up the beginning foundations for your blog.
Once you’ve been using Pinterest for at least 8 months, I recommend the PIMP product. This product taught me so much about Pinterest and I still find myself using some of the things that I learned in the course.
Of course, you can venture into learning Pinterest without dropping any money on courses or digital products. Just be sure to spend time on the platform trying to figure things out.
It’s important to know that Pinterest is actually going through some changes right now. It’s crazy, how much my traffic is fluctuating so much.
But that’s why it’s so important to diversify your traffic sources. You never want to have all your traffic coming from one source.
It’s a scary way to run a blog. Take it from me, you NEVER want to put all your effort into one traffic source.
If you need help growing your blog, be sure to check out my blog growth updates where I share what I am doing to grow this blog.
Getting Traffic From Pinterest
As a new blogger, one of the most challenging things is growing our blog. Sure you might have a few issues with the techie side of WordPress. But as you continue working with WordPress, you will become more familiar with the platform.
Basic WordPress Articles to Help You Out:
- How to Choose A WordPress Theme
- 7 of My Favorite WordPress Plugins and Why
- How Much Does It Cost to Have a Self-Hosted WordPress Blog
My Pinterest Mistakes
When I first started using Pinterest, I had no clue what I was doing. For the first year, I never took the time to really learn the platform.
All I did the first year was set up my two favorite schedulers and let them do everything for me. You know what happened?
Nothing, nada, I didn’t get anywhere on Pinterest. I had read so many articles how people were killing it on Pinterest and I just couldn’t understand why I wasn’t.
In February of this year, I decided that if I ever want to leave my freelancing business, I need to really learn how to use Pinterest. This means that instead of focusing 100% on the schedulers I would need to actually get inside of Pinterest and start figuring things out.
The first thing I did was read anything and everything I could about using Pinterest to grow my blog. I stumbled upon this post and it blew me away how Paul Scrivens was able to grow a blog so fast using Pinterest.
He is the creator of the Billionaire Blog Club. After reading his post, I sat down and went back and looked at my Google Analytics for the past year.
You know what I found? I have written a ton of articles that just don’t bring me a lot of traffic. So, I’ve decided that it’s time to switch things up on this blog.
I didn’t stumble across that article until about a week ago. You can bet that I’ll be testing some of the methods that he talks about in his blog post.
Time will only tell if it works for me or not. I am going to focus on growing it and increasing my page views. After all, we know that more page views mean more income and more subscribers.
How to Use Keywords On Pinterest to Explode Your Traffic
You might have heard that Pinterest is a search engine like Google. This means that you need to start treating it like a search engine. If you’re still not optimizing your posts for both, you need to read this.
Believe it or not, it took me a while to realize this. For the first year of my blog, I was only optimizing my blog posts for Google. Not only that, but I really didn’t take the time to check the competitiveness of the keywords using Long Tail Pro.
For the past 3 months, I have been more diligent about choosing keywords that I hopefully have a chance to rank for on Google. But the downside is that we all know it can take forever to rank on Google.
Well, I’ve also been taking the time to find keywords on Pinterest. Although I am not sure if I am doing it correctly, I wanted to share what I am doing before I write a blog post.
Optimizing for Both Google and Pinterest
I’m a pretty lazy blogger. I love writing blog posts, but if I can rank my posts on both Google and Pinterest, then you can bet that I’ll do everything possible to make that happen. Without doing anything illegal 🙂
This is a much easier way to stop depending on Pinterest traffic. My goal with using this method is that hopefully, with time Google traffic will start taking over my Pinterest traffic.
I know that both Google and Pinterest can change at the drop of the dime. But I figure if I am getting traffic from both, then I am pretty much safe. Right?
Finding Keywords On Pinterest
Let’s say that you’re in the chicken coops niche. I’ve never had a blog in this niche, but I think it’s a pretty popular niche. Regardless of which niche you’re in, you can use this method to help you find keywords that people are actually typing into Pinterest.
Log into your Pinterest account and go to the top of the search bar. Enter your keyword into the bar and you’ll see a bunch of related terms that people have typed into Pinterest.
As you can see, Pinterest will show you exactly what people are searching for. It’s kind of similar to what Google does when you do a quick search.
If you want to increase your chances of getting seen on Pinterest then you can write a blog post based on each of these related search terms.
But before you do, you want to make sure that you have a chance of ranking in Google. Here’s a great guide that will walk you through step-by-step to optimize for both Pinterest and Google.
I know that a lot of new bloggers don’t want to optimize for both Google and Pinterest. Because it takes a little longer to do your research.
But if you are like me, then you don’t want to put all your eggs in one basket.
So I am going to show you how to check these keywords to see what the competition looks like before you waste your time writing it.
For this quick tutorial, I’ll be using Long Tail Pro. Here’s a free 7-day trial so you can follow along and find a bunch of potential keywords for your upcoming blog posts.
This is What I Do
As soon as I find a keyword on Pinterest that I am thinking about pursuing I’ll open up Long Tail Pro. I’ll create a project for the main keyword. I’ll then put in all the related keywords that I think I’ll write a blog post on.
Long Tail Pro only allows me to run a search for 5 seed keywords at a time. So make sure that you’re only entering the keywords that you actually want to write blog posts for.
Once the results come back, make sure that you filter the Avg. KC score.
You’re looking for keywords that have a competitive score of no more than 30. If you want to see how I use Long Tail Pro, be sure to read my review here.
What If The Competition Is Too High?
Unfortunately, one of the issues that I have run into is that even though the keyword gets searched on Pinterest it is extremely tough to rank on Google.
You’ll have to decide if you still want to write the blog post or not. Just know that you might not ever be able to rank your article on the first page of Google. (that’s not always a bad thing)
If you’re lucky and you write a blog post based on LSI keywords, you should still get some traffic to your blog posts. At least that’s what I’ve personally experienced.
What Helps Me Decide
The first thing I will look at is all the pins on the first page of Pinterest while doing my keyword research. Are the pins getting a lot of repins and have they been shared a lot?
I know this can be hard to check because you really can’t see the repin number on Pinterest. This is why I will use my iPad to check things out.
You can also click through the pin and visit the blog post. Many bloggers use a social media plugin that shows the number of repins the post has gotten. If you’re still looking for an awesome social sharing plugin, I recommend taking a look at the Social Warfare Plugin.
As you can see, I clicked through on the chicken coops pin and you can see that this blogger has had over 8.4k repins on Pinterest. So if I was in the chicken coops niche, you can bet that I would write a new blog post on this keyword.
You Have to Decide
As soon as you become an entrepreneur, you have to make those hard decisions. Are you willing to write the blog post even though the keyword doesn’t show a lot of potential on Google?
Remember, just because you get a green light on Long Tail Pro doesn’t necessarily mean that you’ll get a first-page ranking on Google.
Find Out What’s Already Popular
One of the things that I’ve been doing is trying to find pins that have already been proven to be popular on Pinterest. After all, why do you want to waste time writing content that isn’t popular?
I know what you’re thinking if it’s already been written about popular why would you write another blog post? With over 80 million posts published every day, you’re not going to find topics that haven’t already been written about.
If you take a look around the Internet you will see tons of blog posts on how to use Pinterest for business. The reason that so many people have blogged about this is that it’s such a popular topic.
There’s no reason why you can’t write your own version of a popular keyword. After all, you’re putting your own unique spin on it and you’re sharing your own story of what’s actually working or isn’t working for you.
We all know that you can find information online about pretty much everything. This is because everything popular has already been written.
Not Every Post Is Going to Be Popular
I’d love to say that all the blog posts I’ve written since I started using this method have hit it big on traffic. But the truth is that I still write blog posts that don’t get a lot of traction on Pinterest.
You’re just going to have to keep experimenting and testing and writing content. Some of it’s going to take off and some of it won’t.
That’s okay, once you learn how to use Pinterest for keywords, you will see a traffic increase. I have no doubt that this technique will definitely be worth your time and effort. Don’t forget to check this out to optimize your blog posts to get the most bang for your efforts.
Final Take Away
This is what I’ve been doing on Pinterest. The first year on Pinterest, I never logged into my Pinterest account. As soon as I verified my website on Pinterest, that was it.
It wasn’t until about 2 months ago that I’ve really started doing keyword research on Pinterest. If you haven’t taken the time to learn how to use keywords on Pinterest, then you definitely need to.
I’ve noticed a huge difference in my Pinterest traffic in just a short two months. Unfortunately, I can’t say that this will work for you and that it will grow your blog. But I can say that this is what’s working for me.
But I have no doubt that you will see a difference in the growth of your blog over time.
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- Pinterest for Bloggers: How to Use Pinterest to Drive Traffic to Your Blog
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Have you learned how to use keywords on Pinterest? If so what type of results are you getting from your pins and are you optimizing for both Google and Pinterest? Let me know how you’re using Pinterest, I’d love to hear about your Pinterest marketing strategies.
Recommended Blogging Resources:
- Free 12 Day Blogging Bootcamp
- Article about using Yoast SEO for optimizing your blog posts and how to do it.
- SEMRush Free Trial to Gather Low Competitive Keywords
- Quiz: Which theme is best for your blog?
- If you want to build an email list and send newsletters, I recommend ConvertKit (starts at $29)