Last updated on July 5th, 2018 at 11:58 am
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5 Pinterest tips for bloggers that I’ve discovered to help you improve your Pinterest marketing. I know what you’re thinking, some more generic Pinterest tips that have been rehashed again. If you have heard them before then I apologize, but this is something that I’ve just discovered.
I have this love-hate relationship with Pinterest. Sometimes I love it and sometimes I don’t. When I hear someone say that it’s so easy to learn how to use Pinterest.
I just want to laugh. Yes, the concept is easy if you can remember these things:
- Pin good content
- Make sure you’re pinning more of your own content
- Pin at the right times
- Make beautiful eye-catching pins
- Stay consistent
This sounds easy, doesn’t it? Well, that’s what I used to think. But the truth is that it takes a little more that. After all, if that’s all it took, wouldn’t it be great you could just fill up your BoardBooster campaigns and let it run on autopilot.
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What I’ve Learned
There’s more to Pinterest than just randomly pinning pins. No, there’s no secret sauce to having success on Pinterest. Personally, just like blogging, it takes time.
Speaking of blogging, if you have been wanting to start a blog but haven’t started because you don’t know how. Head on over here to follow my step-by-step tutorial on how to start a blog on SiteGround.
Once you have your blog set up, you’ll probably have a bunch of questions about WordPress. You can pick up my WordPress Complete Beginners Guide: A Reference Guide to Help You Set Up Your First WordPress Blog on Kindle. Plus, I’ve put together several of the posts on my blog to help you learn the basics of WordPress.
Now back to Pinterest. I am going to share 5 Pinterest tips that I’ve just discovered that will hopefully help you improve your Pinterest game.
5 Unknown Pinterest Tips for Bloggers to Grow Your Blog
As you know from my past blog growth updates, I have been struggling to grow my blog. It seems like no matter what I do, nothing seems to grow my blog.
For the past 3-4 months, I have been reading anything on Pinterest that I can get my hands on. Not only am I reading things, but I am testing things out. After all, we know that by just reading, nothing is going to change.
I’ve uncovered a couple of things and I thought that I would share them with you. If you already know them, chances are that you’re doing a lot better on the Pinterest platform than I am 🙂
#1 Pin to A Relevant Board
Whenever I pinned a brand new pin I was always pinning it to my Best of Susan Velez Board. It seemed like it was taking forever to get any type of traction on that pin.
So one day, I was pinning a brand new pin and I figured what the heck, I am not going to pin it to my Best of Board. Instead, I am going to pin it to the most relevant board I have.
You know what happened, that pin ranked for that specific keyword in a matter of an hour. That was the first time that I ever had that happen.
Now pinning it once to my relevant board wasn’t the only thing I did. Go to number two to see what else I did with the pin.
#2 Pin the Same Pin Back to Back
What do I mean by this? Well, let’s use the new pin that I pinned in step one. In the past, all I was doing was pinning the pin to my Best of Board and that was it. I wouldn’t pin it again for a few days.
Now whenever I pin a brand new pin, I am pinning it to the most relevant board for the blog topic. Plus I will turn around and repin the pin to my second most relevant topic board. Sometimes I will even pin it as much as 4 times back to back.
Heck, I may even add it to a group board. If you do this, just make sure that you’re not adding it to a group board before you pin it to your boards.
You always want to make sure that you’re pinning all your new pins to your boards first before sending them out into group boards.
After doing this with a few pins and testing things out, I noticed that I was able to rank a pin within an hour of pinning it back to back to my own boards on the first page of the Pinterest feed for that particular keyword.
I haven’t quite figured out if there is a way to get the very first spot on the Pinterest feed, or if that’s even possible?
#3 Play Around With Different Pin Sizes
As you know, I use the Social Warfare plugin for my blog, which I absolutely love. When I first started on Pinterest, I never took the time to experiment with different pin sizes.
For some reason, I just thought that all my pins had to be 735 x 1102px because that’s the size that the plugin calls for. However, I have learned that Pinterest treats every pin differently.
I am not exactly sure if it prefers one size better than another. After doing some research on different pin sizes, I did read that they suggest that your pins should be 600x900px. Since reading that, I’ve been testing out different pin sizes.
Either way, if you haven’t read their best practices page, you definitely need to take the time to do that. It’s filled with a lot of useful information, you can read it here.
#4 A Pin Goes Through Different Stages
I had no clue that a pin went through different stages. The old me thought that when I pinned a pin that was all I had to do. Yes, I understood that I needed to keep the pin moving and that’s why I use BoardBooster to help me out.
But your brand new pin goes through different stages until Pinterest figures out what it’s about. So what does this mean for you?
Well, let’s take a look at a brand new pin that I pinned to Pinterest. you can see based on the screenshot that Pinterest has no clue what this pin is about.
This means that it’s important for you to keep pinning it to related boards to help Pinterest figure out what the pin is about.
As the pin keeps moving and people keep pinning it to other boards, Pinterest will start to figure out what the pin is about.
Of course, this all depends on whether people are saving it to relevant boards. If not then Pinterest will have no clue what your pin is about and it may end up getting saved with a bunch of non-related keywords that do you no good.
#5 Create New Pins for Older Posts and Newer Posts
As a new blogger, it’s so easy to fall into the same routine. Publish a new blog post and run through your blog promotion checklist.
Then pin your new pin to your boards and group boards and move on to the next post. I’ve done that after all, the more content we have eventually the more page views we’ll end up getting.
We all know that the more page views you get the more money you’ll eventually make.
Well, don’t do that. Yes, it’s okay to keep publishing amazing content. After all, if you can write content that helps solve your reader’s problems, you’ll be on your way to making money and getting subscribers.
I’ve found that if you really want to improve your traffic on Pinterest, you’ll have a better chance if you create multiple pins.
Yeah, I know you have so much on your plate already, you can’t imagine taking the time to create several images for every blog post.
You don’t have to create multiple pins for every blog post. (I don’t always create multiple images for all my posts)
What I do is I’ll go through my Google Analytics and see which blog posts are the most popular. I figure if those posts are already proven to do well, then it’s worth creating more images.
Heck, some of my most popular blog posts have 5 pins floating around on Pinterest.
Remember Pinterest has over 200 million users (source) so if you’re creating multiple pins for the same post, you just increase your chances of getting seen on Pinterest.
Don’t Forget Your Older Posts
I’ve recently started created better images for my older blog posts. If your first pins are anything like my first pins, then they are ugly.
I think all bloggers have some ugly pins floating around on Pinterest. Just like blogging, it takes time to create some awesome content.
If you went back through my blog archives, you would find some blog posts that just totally suck. It takes time to find your blogging voice and get comfortable writing content.
Well, the same goes with Pinterest. When you’re brand new to the platform, you have no clue what you’re doing. At least I didn’t, that’s why I invested in the Pinning Perfect course.
I figured I didn’t want to spend months trying to figure out how to get started with Pinterest.
But even with the course, I had no design skills. But I wasn’t going to let that stop me from using the platform. After all, I have some big lofty goals. I want to turn this blog into a full-time income so I can walk away from my WordPress freelancing business.
If you’re reading this blog, then I know that you’re not blogging as a hobby. You want to earn money so you can help support your family or walk away from your day job.
That’s why you stay up late or wake up early and work hard on your blog. I feel you, I still do that sometimes.
Improving Your Old Pins
At the time of this writing, I have over 180 published blog posts. Some of my pins look like a preschooler got a hold of Photoshop and created the pins.
Yup, they are that bad. In fact, whenever I see some of my older pins, I cringe. There’s nothing I can do, I have a bunch of ugly pins floating around on Pinterest.
All I can do is go back and see if I can improve my pins. Plus after a while, Pinterest stops sending those old pins any love.
So if you want to revive your traffic from those old blog posts, you’re going to have to create some new pins for them. The great thing is that chances are your design skills are a little better the second time around.
You should be able to create some amazing looking pins in no time at all. Especially, if you work from a template like I do.
Final Take Away
I’d love to tell you that Pinterest is so easy that you’ll learn how to use it overnight. The concept is easy, just like blogging.
But it takes hard work and consistency to see results. If you pinning your pins manually and using an automated scheduler like BoardBooster or Tailwind then you’ll find it a lot easier to stay consistent.
Don’t forget to create new pins on a regular basis. For the past week or so, I’ve been creating 3-5 pins every week. Sometimes, I’ll get into a creative groove and create more.
I really don’t have a set number of new pins you should be adding to Pinterest. The important thing is that you want to be adding new pins on a regular basis.
Hand Picked Articles for You
- 13 Pinterest Tips and Tricks You Should Know About
- Pinterest for Bloggers: How to Use Pinterest to Drive Traffic to Your Blog
- 2 Pinterest Scheduling Tools You Need to Take A Look At
Do you have any unknown Pinterest tips that you’ve learned from using Pinterest? If so then be sure to share them below, I’d love to hear what you’ve learned about the platform.