Last updated on August 1st, 2018 at 06:39 pm
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How to promote your blog if you really want to grow it. You’ve written an awesome blog post, now you’re trying to figure how to promote your blog. I have to admit, when I started this blog, I waited for way too long to start promoting it.
I waited 7 months before I started actually promoting my blog. Why?
Well, I guess I was like most new bloggers. I thought that as long as I was providing helpful content that helps people, then eventually people would find me.
The truth is that it doesn’t matter how great your content is, you’re going to have to take the time to get off your own blog and promote it. I know what you’re thinking, how do I promote a blog when I have no clue how to get started?
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Being An Entrepreneur Is Challenging
If you’re anything like I am then you don’t have an entrepreneur bone in your body. See, I’ve always been an employee and I never had to figure things out on my own.
Someone was always telling me what to do and how to do it. So when I decided to walk away from the post office and chase my entrepreneurial dreams, I made a ton of blogging mistakes.
No one told me that I was going to have to learn how to do everything. Sure you can outsource some of your blogging tasks, but the truth is that if you want to create a successful blog, you’re going to have to be the jack or Jackie of all trades.
No one is going to hold your hand and tell you what to do. Those days are gone when you become an entrepreneur.
Now, this doesn’t mean that you can’t invest in a blogging course. In fact, when I started this blog, I invested in the Elite Blog Academy.
I didn’t want to make the same mistakes that I made in the past of jumping from one shiny object to another. I need a roadmap that showed me how to actually build a business from my blog.
Are You Ready to Work?
Blogging is one of the most challenging and rewarding things that I have ever done. See, I get to share my WordPress and blogging tutorials with you.
Yes, I get to share them with my WordPress freelance clients as well. But the truth is that I enjoy working on my blog a lot more than I do for my freelancing clients.
I had no clue that when I was creating my freelancing business, all I was doing was creating a JOB. I still answer to clients and have deadlines to meet.
I’ve had my blog for a little over a year now and have worked harder on my blog than I do my freelancing business. The truth is that I wouldn’t change it for the world.
I love waking up every morning to get close to my goal of walking away from my WordPress freelancing business.
Chances are you started your blog so you can walk away from your 9-5. Even if you don’t want to walk away from your job, I have no doubt that you want to treat your blog as a side hustle and earn money from home.
Well, I am going to share some blog promotion tips that will help you get started driving traffic to your blog.
How to Promote Your Blog for Growth
You’ve probably done what I did when I started focusing on getting more traffic to my blog. You opened up your browser and you went to Google and typed in “how do I increase my blog traffic” or “how do I grow my blog.”
We all do it, some of us do it more than others. The truth is that there are several different ways to drive traffic to your blog. After all, we all know that without traffic, you’ll never be able to create a profitable blog.
I am going to share what I am doing to drive traffic to my blog. While my blog growth hasn’t been as fast as I would like it to be.
But the truth is that it takes most successful bloggers years to grow their blog into a successful online empire. Anyone who tells you that it won’t take hard work and time to grow your blog is most likely just trying to sell you something.
I’m not saying that you shouldn’t invest in blogging courses or online education. I’m a huge fan of buying online courses to help me grow my online business. If you’re completely new then you migh want to invest in the Elite Blog Academy, to help you understand the process of turning your blog into a business.
They are only open once a year, but you can sign up for the waiting list to be notified when they open their doors.
After all, you can’t always do everything for free. I am just saying make sure that you do your due diligence before investing in any type of course online.
Choose 2-3 Traffic Strategies to Start With
You’ve probably heard other bloggers say that you need to be on forums, Quora, Facebook, Twitter, Pinterest, guest blogging and etc if you want your blog to grow.
While it is true that all those things can possibly help you grow your blog. The truth is that trying to do everything is just going to exhaust you and you won’t see any results.
If you’re like me, you don’t get to work on your blog 24/7. You have other obligations that need your attention. Wouldn’t it be nice if you could just work on your blog full-time from day one?
I still have freelancing clients that need me to do work. Right now, my freelancing gig is what puts food on the table, so I can’t ignore my clients.
That’s why I now focus on 2-3 traffic methods and then continue to do those on a daily basis.
Which Traffic Strategies Should You Use?
It’s so easy to jump on board when someone says that they are getting a ton of traffic from one specific traffic strategy. After all, if it works for them then it should work for us.
Just because something works for someone doesn’t necessarily mean that it’s going to work for you. So what do you do?
I had picked up the Ultimate Genius Blogger Toolkit and in one of the courses, it talked about creating a blog series to get blog traffic. This technique had taken a blogger up to 18,000 pageviews per month.
So you know what? I tested it out for myself. After all, I had read so many people say that if you want more blog traffic, you need to increase your blog traffic. Read a blog post from Neil Patel blog post on growing your blog to 100,000 visits a month in 1.5 years for some tips.
I figured what the heck do I have to lose other than a lot of time. But you know what I already spend a lot of time on my blog.
My blog series ran in December where I released a new blog post for 11 days straight to see if I could increase my blog traffic.
As of today as I write this blog post, I can definitely see how it has helped me increase my blog traffic.
Before I wrote the blog series, I was stuck on 3,000 page views per month. No matter what I did, I just couldn’t get over that hump. Now at the time of this writing last month in February I ended the month with 5,000 page views.
So yes it was worth my time to create that blog series.
The take away is that you can’t just take other people’s word for it. You’re going to have to test it out for yourself. That’s the only way that you will know if it will work for you or not.
Don’t Be Scared of Failure
Most people wouldn’t test these things out because it takes a lot of work to run an 11-day blogging series on your blog. You have to write the content, create the social media images, proofread everything and then promote the content.
I worked my ass off in December, and I think I wrote over 50,000 words that month. (I have never written that many words in my entire life)
When I started my blog series I had no clue if it was going to be a success. My fears could have stopped me from writing the series.
But you never know how it will impact your blog unless you are willing to try it. If you fail, it doesn’t matter. At least you now know that it doesn’t work for you because you tested it out. You just didn’t take someone else’s word for it.
Always Test Things Out
Don’t ever just take other people’s word for it blindly. Be willing to invest some time to see if that particular blog promotion method works for you. As long as you have Google Analytics installed, you will be able to see if that method is actually working for you.
Of course, make sure that you give that promotional method some time to work. You can’t expect to start using Quora for one week and then see a flood of traffic.
Sometimes it can take months to see the results from a specific traffic strategy. This doesn’t mean that it’s not working, it just means that it takes consistency to start working.
Don’t Be Afraid to Miss Out
It’s so easy to read about a new traffic strategy that promises us overnight results. Maybe there’s a new Pinterest strategy or a Facebook strategy that promises you overnight results.
You’ve been consistent with your current promotional strategies, but you don’t want to miss the new traffic method. You drop everything and focus on that new traffic strategy.
I’ve done this so many times in the past. I mean who doesn’t want to get instant overnight results. Especially, when that blogger makes it sound so simple.
The truth is that it probably took that blogger months or years to figure things out. But now that it’s working for them and they are seeing tons of traffic, they created a brand new product that hypes how easy it is to get traffic.
I’m not saying that you can’t get traffic from Pinterest and Facebook.
It’s just impossible to really learn several social media platforms at once. At least it is for me, I have to really focus on a specific platform before moving on to something else.
Maybe I am missing out on Facebook traffic? Who knows, maybe I am.
That’s okay with me and if you don’t want to be overwhelmed with all the different promotional strategies, you have to be okay with it as well. It doesn’t matter if you’re missing out on some traffic because you’re not trying to learn everything at once.
You can always learn that other traffic strategy once you get an understanding of the traffic strategies you’re focusing on.
Drop What Isn’t Working
Once you start using a new traffic strategy for your blog, give it some time. How much time?
Well, that’s totally up to you. Personally, I like to give my blog promotion techniques some time to work. After all, it takes a while to actually start seeing results.
You don’t want to walk away from your new traffic strategy too soon.
Give it time and then after checking your blog growth traffic metrics, if you don’t see any results, then drop it like a bad habit.
How to Check in Google Analytics
Let me run you through the process of how I check to see if I am actually getting any traffic from my new promotional methods.
Log into your Google Analytics account and go to:
Acquisition >> All Traffic >> Referrals
This will bring up all the websites that are sending you traffic. Let’s say that you wrote a guest post on someone’s blog.
Since I love guest posting, I love seeing if the blog that I guest post actually brings me traffic and subscribers.
I haven’t guest posted on these two sites in a while, but when I check my Google Analytics, those guest posts continue to bring me traffic.
No, it’s not thousands of visitors. But this is residual traffic and I haven’t guest posted on these blogs for a couple months now.
My guest posts continue to work for me even though I am not guest posting. While all the traffic that I get from Vishwajeet’s blog isn’t necessarily from my blog post.
I do spend time commenting on his blog. So don’t underestimate the power of commenting to drive traffic to your blog.
Checking Your Social Media Traffic
Maybe you’re not guest posting and you’re focused on learning the ins and outs of Pinterest. You would go to:
Aquisition >> Social >> Overview
This will bring up all your traffic from the social media channels. You will be able to see if your Pinterest efforts are paying off.
Of course, you can dig deeper and see which pins are driving the most traffic. But I won’t be going into this with this blog post.
I just wanted to give you an idea of how to use Google Analytics to see if your blog promotion strategies are working.
Once you find something that works, go all out and keep working it and learning how to use it. Eventually, before you know it you will be creating your own online course that teaches people how to do something.
Oh and there’s nothing wrong with packaging up what you learn through your case studies and selling it. After all, you’ve taken the time to do the legwork and find out what works.
You can’t always give everything away for free 🙂
Consistency Is the Key
Whether you’re trying to build muscle or become a better writer. You’re going to have to stay consistent and keep practicing and honing your skills.
The more you do it, the better you will become. Nothing happens overnight.
For instance, when I started my blog, I had no clue what Pinterest was. All I knew was that other bloggers were saying that it was a goldmine for bloggers.
Well, I created my Pinterest business account and verified my blog using Yoast SEO. It took me forever to figure things out. I still have to learn.
At times I almost quit because I wasn’t getting any results. Until my friend, Tiffany Griffin told me that it takes time to start seeing traffic from Pinterest.
Guess what, Pinterest is now my biggest traffic referer than any other social media channel. It’s still not as much as some other blogger’s traffic. But I am glad that I didn’t give up on it.
One Step At A Time
Growing my blog has been a lot of work. It’s a work in progress and I continue putting one foot in front of the other to turn it into the successful business that allows me to walk away from my freelancing gig.
Everyone starts from scratch. Some of us start without any prior marketing knowledge so we have to learn everything as we go along.
Every blogger has their own struggles. For some, the blog promotion is the challenge. Other bloggers struggle with the techie aspects of blogging.
Maybe you’re one of the lucky ones who doesn’t struggle with anything?
If you know how to work with WordPress and know about the promotion. Then all you need to do is give it some time for your blog to grow. Unless you’re willing to pay for traffic it takes time to grow a blog.
Especially, if you’re using content marketing as the way to grow your blog. It takes a while for your SEO to kick in and for Google to start taking notice of your blog.
Final Take Away
Whatever you do, keep chasing your blogging dreams. As long as you stay consistent and keep putting one foot in front of the other, I have no doubt that you will one day reach your goals.
Find other successful bloggers and start making friends with them. It’s so easy to want to hide behind our computers and hide from others.
Blogging is hard work when you’re first starting out, and your blogging friends will make it a lot easier. Before you start reaching out to other bloggers, make sure that you’re using a WordPress Gravatar and not blogging with the mystery man.
No one trusts bloggers who are not willing to show their pearly whites on their blog. Remember, you’re trying to build online relationships.
This means that you need to let people into your lives and tell them a little bit about who you are and what you do.
The important thing to remember is that it takes time to grow a blog. It is not going to happen overnight. If you’re just starting your blog then you need to work on your patience because it isn’t going to grow overnight.
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Learning how to promote your blog takes time. You can’t expect to get flooded with blog traffic the minute you hit publish. How long did it take you before you found the 2-3 traffic strategies that are actually helping you grow your blog?
Let me know, I’d love to hear how long it took you to actually find your blogging mojo 🙂