As bloggers, we all work hard to grow our blog. We spend time driving traffic to our blogs, but do you know what I have learned? I’ve discovered how easy it is to convert blog to PDF downloads without lifting a finger.
Why You Should Create Content Upgrades
We’ve all heard the importance of building our email list. Chances are you have already created some type of lead magnet on your blog. I created a resource library for my subscribers a while back, you can get access here.
*This page contains affiliate links to products I recommend. If you purchase something from this page, I may receive a small percentage of the sale at no extra cost to you
After all, I am a lazy person and I don’t want to take the time to create content upgrades for my readers. Yes, I want more subscribers, but I have enough on my plate with my blog business and my freelancing business.
Download This Post and Read it Later
How I Created the Content Upgrades Before the Plugin
Before I had heard anything about this plugin, I was creating all my content upgrades manually. I would literally copy and paste the content from my blog posts to a Word Document.
If you’re doing that for your content upgrades STOP!
There are some much easier ways to create your content upgrades. The easiest way that I have found is to use the Designrr tool. I’ve actually used it in the past and it is awesome.
I’m not an affiliate for the program, but it can literally create your lead magnets in seconds. I can honestly say that you will love how easy it is to use.
To tell you the truth, I haven’t used it since I purchased the PostGopher plugin.
Well because like I said, I’m lazy. This plugin allows my visitors to create their own PDF’s from my blog posts. It’s truly amazing and I am going to show you exactly how to set it up.
Enter Post Gopher
This plugin has allowed me to add subscribers to my email list without me having to do any extra work. Check out how many subscribers I’ve added since I started using the plugin in on December 16 of last year.
As you know, I love showing you my results. After all, how can I help you if I don’t show you what I’m doing and the results I am getting?
Like I always say, just because this is working for me, I can’t say that you’ll get the same results.
Related: How to Get Followers On Your Blog
But I am going to show you everything that I know about this plugin. It is not a free plugin, but I have no doubt that you’ll love it as much as I do.
Setting Up The Plugin
Once you have purchased the plugin and installed it on your blog it’s time to set it up. First things first, enter your license key to activate the plugin.
I am actually going to show you exactly how I use this plugin for my blog. If you want to follow along, you’re going to need to pick up the PostGopher Extension Pack which is an upgrade and I believe costs $27.
Yeah, I know what you’re thinking, I don’t want to buy the upgrade. You don’t have to if you don’t want to. The only reason that I paid for the Extension Pack was that it allows you to place the opt-in anywhere on your blog.
Without the upgrade, you will only have the option to place your opt-in in the following places:
- Top & Bottom
Those are the only options you will get if you don’t get the Extension pack. I didn’t want to be limited to where I was able to place the opt-in.
With the Extension Pack, you can place the opt-in anywhere on your blog. I am not going into complete details on how to set up the plugin because I wrote a step-by-step tutorial here.
In this post, I am just going to show you how to this plugin works without you having to do anything.
I’m also going to show you what I do whenever I add the shortcode to my blog posts. My hope is that this plugin helps you increase your email subscribers. Be sure and let me know if it does once you start using the plugin, I’d love to hear your results 🙂
How Post Gopher Works
Once you add the shortcode to your blog, it gives your readers to create a PDF version of your blog post. No, you do not need to create the PDF before or after you publish the post.
All you do is add the shortcode to your blog. Once you do, you will see something like this.
You can add whatever text you want to the button. I think I just left it as the default text.
When someone comes to your site and they love your content enough they may want to create a downloadable version of your blog post.
How They Create A PDF
All they have to do is click on the button. Once they do, a popup box will open up asking them for their name and email. They will need to enter this information if they are serious about getting the PDF.
When they enter their information, Post Gopher will go to work and start creating the content upgrade for you. The plugin will even let your reader know that the PDF is being created.
It’s In Their InBox
When they log into their email box, they will see an email from you reminding them to download their PDF that they just created.
All they have to do is open that email and click on a download link. Once they click on the download link inside of the email, PostGopher will start creating the PDF.
Your reader will see that the Gophers are hard at work creating the PDF. When I created a PDF from one of my blog posts to write this tutorial, I didn’t have to wait even a minute before I saw this.
I had access to the PDF without having to log back into my email inbox.
That’s it, now your reader has a downloadable version of your blog post. This makes it easy for them to use your information by following the instructions on the PDF.
Does It Look Professional?
I know what you’re thinking, does it look professional? I’m pretty happy with the way that it looks. As long as you set your settings before you add the shortcode to your blog, then it will look good.
While it won’t look as good as if you create the PDF manually using the Designrr tool. But I don’t know about you, I have better things than to spend time creating content upgrades manually.
Plus you never know which posts people will want to actually download. So I figure why not just use this tool to give people the option to download what they want.
Remember as long as you’re giving your readers valuable information that they can use they will be fine with how the PDF looks. If you want to see how the PDF looks before you buy the plugin, go to one of my blog posts and download a copy to see how it looks.
Now that I’ve shown you how the plugin works. It’s time to add it to your blog posts using the shortcode.
Adding the Short Code
Head on over to.
PostGopher >> Shortcodes
If you haven’t purchased the Extension Pack, you won’t see the shortcodes option.
Now you should see the Shortcode Generator. What I like to do is use the keyword associated for the blog post or something the title of the blog post.
This is just for tracking purposes so as long as you know what it means, you’re fine. Here’s what mine looks like when I am adding the shortcode to my blog.
Let me explain what I did to make things easier.
Name: Used for your purposes to track your opt-in stats
Button Text: You can change it for each individual post if you want to. I leave mine the same for every blog post.
Button Effect: Decide what effect you want here. I leave mine as default since I set up the effect when I set up the settings.
Posts Pages for PDF: Highlight the post that you’re going to be placing this shortcode on.
Generated Shortcode: This is the shortcode that you will be placed on your blog post.
Highlight the shortcode and place it directly in your blog post wherever you want it to show up.
Best Place to Put Your Short Code
I know what you’re thinking, where’s the best place to put the shortcode?
Honestly, I am not sure I’ve personally placed mine at the top of the blog post. I try to keep it at the top of the fold so people can see it.
I haven’t taken the time to test it out on the bottom of the post. I’m not sure why I haven’t tested it out to see which placement gets me the best conversions.
Test it out on your own blog. Place one above the fold and maybe one in the middle of the post. See which one gets you the best conversions.
Remember, you have to continually test things out on your own. You can’t take other people’s word for it all the time.
Checking Your Statistics
After you have added the shortcode to your blog posts, you can then keep track to see which blog posts people are actually converting to PDF’s.
Head on over to
Post Gopher >> Statistics
This is where you will see all your blog posts that have the code and the tracking information that you used. You can then use this information to help you see the type of content that your readers want to read.
Use this information to help you come up with more blog post ideas. You’re going to learn a lot about the type of content that your readers want to read.
Be sure that you’re using that information that you learn to your advantage.
Growing Your Email List
Giving your readers the option to create a content upgrade is very easy. While it may not add hundreds of people to your blog post every month.
At the time of this writing, I’ve only been using the plugin for a little over a month and I’ve added 60 people to my email list. Without me having to lift a finger.
Oh and I’m not even getting a ton of traffic yet. Imagine what you could do if you’re getting more traffic than I am. If you’re ready to invest in this plugin, you can buy it here.
As long as your content is good and helpful. You will have people opt to create a PDF from your content.
So why not give them a chance to do it?
If you are still looking for the right social sharing plugin, you might want to check out the Social Warfare Plugin. I’ve written an extensive step-by-step tutorial to help you get it set up.
Final Take Away
Getting blog traffic is challenging. Anyone can start a blog, even if you’re new to WordPress and don’t know that much about it.
This plugin makes it so easy to add new subscribers every month. So what if you only add 60 subscribers in a month. That’s 60 new subscribers who chose to create a PDF from your amazing blog content.
I don’t know about you, but if I can gain 60 new subscribers in a month without me doing any extra work is amazing. You need to be focused on building your email list.
Don’t lose that traffic that you’ve worked so hard to build.
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Have you ever heard of the Post Gopher Plugin? Do you use content upgrades to help you build your email list? Let me know how you create your content upgrades, I’d love to hear your strategy.